Google Maps Gaining Fast on MapQuest
Though MapQuest remains the clear leader in map websites with a market share of half of US visits on Jan. 5, Google Maps has been on the ascent, receiving some 22% of US visits to Maps as of last week,...
View ArticleConsumers Consider Sustainability When Picking CPG Brands
Approximately 50% of US consumers consider at least one sustainability factor in selecting consumer packaged goods items and choosing where to shop for those products, according to a survey conducted...
View ArticleUse of Video-Sharing Sites Soars in US
Nearly half of internet users have visited video-sharing sites, such as YouTube, and typical daily traffic to such sites nearly doubled from the end of 2006 to the end of 2007, according to the Pew...
View ArticleSearch Marketing Takes Lion’s Share of UK Online Ad Spend
Marketers in the UK say search marketing is the most efficient way to generate leads – so it’s no wonder that search marketing accounts for the lion’s share of online ad spending compared with other...
View ArticleFSI Coupons Deliver 257 Billion Offers Worth $320B in Incentives in ’07
More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers...
View ArticleAd Execs Pessimistic about Ad Budgets for Nearly All Media
Ad execs are on the whole pessimistic about increases of their ad budgets for various media – except online – according to an Advertiser Perceptions survey of advertisers and agency media-buying...
View ArticleThree in Ten US Mobile Users Recall Seeing Mobile Ads
More than three in ten mobile users – some 78 million US consumers – saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted...
View ArticleDecember Same-Store Sales Fall Flat
December same-store sales growth weakened to 0.2% from the prior month and the prior year for about 50 retailers reporting monthly results (pdf) – also down from a 3.5% sales-weighted composite...
View ArticleTelevision Revenues Down 2% in ’07, but 11% Growth Forecast for ’08
The television industry’s revenues declined amid relatively small numbers of individual station sales in 2007, reflecting a typical odd-year national election cycle – but a potentially stellar...
View ArticleSEMPO Salary Survey: In-House Search Pays Well, Experience Counts
In-house search engine marketers (SEMs) are receiving healthy salaries, but those in the mid-to-high $100K to the $200K range usually go to those with 5-7 years’ experience, according to a new survey...
View ArticlePositive Outlook for Marketing Spend, Better Accountability and Analytics
CMOs are upbeat about spend levels, saying they’ll be mostly holding steady or trending upward in 2008; however, many say they are frustrated and stymied by organizational culture, senior management...
View ArticleOnline Ad Spend by Industry – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleTop 10 NFL Teams Most Buzzed-about Online
In anticipation of the Super Bowl, Nielsen Online has issued the list of Top 10 most-discussed NFL teams in 2007, ranked according to the number of online messages discussing the teams. (more…)
View ArticleHalf of US Consumers Cut Spending Because of High Gas Prices
Nearly half of US consumers (49%) are reducing their spending to compensate for rising gas prices – that’s up four percentage points from June 2007 – by combining shopping trips and errands (70%),...
View ArticleInternet Is Top Resource for Health Info, Social Media Gaining Popularity
The internet is the most popular resource for healthcare information, but consumers most trust healthcare professionals for addressing health-related issues and questions, according to a new iCrossing...
View ArticleMediaedge:cia Ranked Most Competitive
Among the top global ad agencies ranked, Mediaedge:cia was the most competitive, according to Paris-based research firm RECMA‘s Compitches Report, its ninth survey of media agency network...
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